How 1 Contact Turned Into a Global Business Deal: The Relationship Approach to Building a Multi-Million Dollar Brand
Access the Playbook from Mona Bavar, founder of DLISH
In this Get Sh!t Done Growth Playbook, we’re breaking down how Mona Bavar, founder of DLISH, scaled a luxury gifting brand with clients like Google, Pfizer, and Spotify without paid ads, a sales team, or inventory.
Mona didn’t start out trying to build a brand. She was just following her gut. A former finance exec and immigrant from Iran, Mona had already defied expectations her whole life. But it wasn’t until she embraced her full story - her love for food, storytelling, and culture, that she discovered her sweet spot in business.
She didn’t build DLISH through funnels or flashy campaigns. She grew it by staying small enough to go deep. That one gift box she curated during COVID? It landed her a global Pfizer deal. Today, corporate gifting makes up 70% of her revenue and she’s done it all through high-touch, relationship-driven strategy with luxury-level margins.
Here’s what you’ll learn in this playbook:
How to Turn 1 Relationship Into a Major Global Deal: Learn how Mona transformed a single client gift into a 750-unit order from Pfizer, and the exact approach she used to expand it.
How to Use Personalization and EQ to Drive 60% Repeat Purchases: Explore Mona’s emotional intelligence-driven CRM strategy and how she scales deep relationships without losing touch.
How to Build a Lean, Global Fulfillment Model Without Holding Inventory: Get the play-by-play on how Mona delivers premium quality without overhead, using a vendor network and ops playbooks.
How to Position Your Offer as a Premium, White-Glove Experience (Without Being Pushy): Use Mona’s consultative sales script to close clients who keep coming back.
How to Grow B2B Without Ads or Funnels: Understand why corporate gifting became 70% of DLISH’s revenue and how Mona grew through referrals and repeat business alone.
Let’s get it.
Timestamps:
00:00 – Mona’s journey from Iran to Milan to luxury gifting
13:30 – Bootstrapping a product business with story + soul
25:06 – Turning one gift into a global Pfizer deal
36:29 – The lean ops strategy that keeps profits high
41:49 – How EQ powers 60% repeat business
54:00 – Why deep relationships > funnels
HERE’S YOUR GROWTH PLAYBOOK
#1: How Mona Turned a Single Gift Box Into a Global Deal With Pfizer
Why It Matters: Most founders think big deals come from big outreach. But Mona landed a 750-unit global gifting contract with Pfizer by focusing on one relationship. Just one great product that made someone feel seen and an intentional follow-up that led to global scale.
How She Did It: During COVID, a law firm client sent a DLISH gift box to a